Tara’s first book, the Whuffie Factor, was published this past week. It’s focused on social marketing, more participatory and conversational than traditional mass marketing (which by its nature tends more toward monologue than conversation). She was kind enough to send me a copy to review. The short version is: it’s the best business book I’ve read.

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I’d mentioned earlier that I was hoping to incorporate the “achievement” reward model from videogames for our Community Almanac project at work. I think I made a good case, but it’s looking likely that the concept of Deeds is on the chopping block (for now).

The discovery this week that Hunch has a variation of this approach (to say nothing of Slashdot’s announcement today) convinced me to go ahead and write down the list I’d pitched, in the event that it’s interesting to anyone else.